From filters to bags to balls, the number of products aimed at stopping the torrent of microplastic fibres being flushed out of washing machines and into rivers and oceans is increasing rapidly.
Grundig recently became the first appliance manufacturer to integrate a microfibre filter into a washing machine, while a British company has developed a system that does away with disposable fibre-trapping filters.
Entrepreneurs are also tackling the problem at source, by developing biodegradable fabrics from kelp and orange peel, and tweaking a self-healing protein originally discovered in squid tentacles.