Our Areas of Impact: ReinvenT PRODUCTS FOR SUSTAINABILITY
Our vision is that new products and replacements are clean, sustainable and non-polluting.
Often, this issue is simplified to “Eliminate pollution,” but pollution is too narrow a term to capture the scope and scale of the problem. Pollution is actually a symptom of an entire network of larger, underlying problems. As we like to say, it is not enough to remove plastic from the ocean; instead we must change the very economic activity and market demand that results in the existence of the plastic or enables its journey to the ocean.
Our goal is to, as always, go a level deeper. We aim to reinvent the products, materials, and processes that create pollution in the first place by sourcing, developing, and scaling good replacements for food, feed, fiber, and materials. These are products that can compete in the economy and achieve immediate impact. These replacements inherently clean up industry and reduce waste and pollutants at scale.
